When I began working with Martina’s Exposures, she was interested in relaunching her photography company after a couple year hiatus. After relocating to Traverse City in 2015 from Sault Saint Marie, MI she had set her photography business aside to pursue her career with Aflac.
While planning her own wedding, she quickly realized the wedding market in Traverse City, and just how expensive some photographers were! So she believed to herself that she could relaunch her photography business, and price herself competitively so she could not only do something she is passionate about part time, but also offer a valued service to couples in the Traverse City looking for a talented photographer without the need of spending so much!
Through our Discovery Session, and Competitive Analysis I quickly realized that many photographers in the Traverse City area were taking advantage of Pixieset in order to deliver digital galleries to clients. So after curating our messaging, unique selling proposition and conversion path, we got to work in setting up a pixieset account. Allowing Martina’s Exposures to not just deliver digital galleries to clients. But also giving the clients an option to order prints directly from Martina’s Exposures!
After development, we were successful in implementing a well converting website, along with the ability to schedule appointments with Martina and digital delivery of galleries to clients! All branded, and matching the Martina’s Exposures aesthetic!
